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Concept vehicle shown.

Building an Emotional Bond with Its Driver

In the past, our love for cars was built on their ability to take us to distant places and enable our adventures. Advanced technology gives us the power to match customer lifestyles with new opportunities for excitement and engagement. With the LQ, Toyota is proud to propose a vehicle that can deliver a personalized experience, meet each driver’s unique mobility needs, and build an even stronger bond between car and driver.

Powertrain Battery Electric Vehicle
EV Cruising Range Approximately 300 km
Occupancy 4
An interior view of LQ with a white dashboard and white leather seats.

Yui - Mobility Expert and A.I. Agent.

“LQ” is a concept vehicle that leverages advanced technology to build an emotional bond between car and driver under a core development theme of “learn, grow, love.” LQ is equipped with automated-driving capabilities and “Yui” (You + I = Yui), a powerful, artificial intelligence-powered interactive agent designed to learn from the driver and deliver a personalized mobility experience. The name “LQ” expresses Toyota’s hope that this approach will “cue” the development of future vehicles that enhance the relationship between car and driver.

Rear view of LQ concept vehicle. Its rounded lines contrast with black, gold and white styling.

Technology designed to provide safety, peace of mind and a comfortable mobility experience.

LQ is not only equipped with an SAE Level 4 equivalent automated-driving function but also with an Automated Valet Parking System providing accessibility and convenience. The Augmented Reality Head-Up Display (AR-HUD) expands the information display area for the driver, supporting safe driving. LQ’s advanced seating system consists of multiple inflatable air bladders embedded into the seat and an in-seat air conditioning system. Both help to keep the driver, awake or relaxed, depending on the driving situation.

LQ's Digital Micromirror Device headlights use tiny mirrors to project shapes on the road ahead to show road conditions more clearly.

Intuitive communications.

LQ uses the roof and floor mat areas as an intuitive communications platform to share information between the vehicle and passengers. Embedded lighting displays different colors to indicate automated or manual driving mode and lights up different footwells to indicate which passenger Yui is addressing. LQ can also communicate information, such as road surface conditions to people inside and outside of the vehicle, using the Digital Micromirror Device (DMD) installed in its headlights. The system can activate one million tiny embedded mirrors to project complex figures on the road ahead.

The futuristic LQ vehicle with covered rear wheelwells, a white-and-gold paint job and a v-shaped window extending from the roof to the floor.

Design: Inside Out.

LQ’s cabin is designed with a futuristic, forward-projecting silhouette that puts Yui at the center of the instrument panel and with lines that flow from the inside of the vehicle out across its exterior. The minimalist interior is smooth and sleek with key elements like air conditioner vents hidden behind invisible registers. The 3-D-printed center console is reinforced using the design technique of topology optimization, which provides optimal strength and supports an advanced vehicle interior with fewer support structures visible to the driver. The exterior doors feature glass that seamlessly connects with the interior of the vehicle, creating an integrated, elegant design.

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